IntroductionBrand MissionWho We ServeLogoColorsTypographyUI ElementsAnimationsVideographyCommunicationsTone of Voice

Color

Our colors take advantage of our existing strong—and globally positive—association with black.

Our colors are strong and simple - designed to impact.

We lean primarily on black, white, and our signature "Conversion Blue" to instill a sense of trust, modernity, and professionalism into everyone who interacts with our brand, from customers to partners, or even the casual passerby.

Primary Brand Colors

Our primary brand colors are white, black, and Conversion Blue. These are used to provide accessibility, simplicity, and consistency throughout all brand communications.

Our Content Blue is unique to Conversion Media, and used sparingly to highlight key moments of delightful interaction, thought leadership, or especially important calls-to-action.
Black
HEX #000000
RGB (0, 0, 0)
CMYK — 82, 57, 0, 0
White
HEX #000000
RGB (0, 0, 0)
CMYK — 82, 57, 0, 0
Conversion Blue
HEX #1953FF
RGB (25, 83, 255)
CMYK — 82, 57, 0, 0

Secondary Brand Colors

Secondary colors are used to provide variety in our brand communications, and open up a broader range of possibilities with brand illustrations and iconography.
Red
#FF6963
#FF6963
#FF6963
#FF6963
Yellow
#FF6963
#FF6963
#FF6963
#FF6963
Aqua
#FF6963
#FF6963
#FF6963
#FF6963
Green
#FF6963
#FF6963
#FF6963
#FF6963
Purple
#FF6963
#FF6963
#FF6963
#FF6963

Typography

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